Signed Away
MSI Reproductive Choices provides contraception and safe abortion services to millions of women around the world.
As Donald Trump entered the White House for a second time, one of the executive orders he signed reinstated the Global Gag Rule, which represents a devastating attack on reproductive rights globally. MSI has never and will never sign the Global Gag Rule. As a result, they are set to lose $14 million in US funding, putting the lives of women at risk worldwide.
Running across OOH, print and digital in the UK and the US, we highlighted the devastating effect the Global Gag Rule has on reproductive rights while asking people to donate to help protect access to reproductive healthcare globally.
A story about stuff
project44, a supply chain visibility platform, experienced rapid growth when it expanded into Europe. But this growth along with historically US-focused marketing led to a disjointed brand image. To stand out, it needed to make some noise in an otherwise stuffy market (pun intended).
Our campaign focused on a single word – stuff. In the world of supply chain visibility, stuff is what it's all about – seeing it, moving it and managing it. We created a 90-second animated film, educating audiences about project44 in a way that everyone can understand.
Future Liability
The legal challenges of the future are complex. To help people understand and relate – they first must be stripped back to simple concepts.
Allen & Overy, a global law firm, wanted to create a film around what future legal disputes could look like, and the challenges that may arise for businesses from them.
On a very tight budget, we devised a concept that allowed the business to tell an ambitious story about the future.
From initial concept to scriptwriting and choreography, our short film followed our protagonist as she moved between various scenarios in a stripped-back theatre-like environment, where simple props and 3D animation helped tell a broader story.
This film went on to inform a web page as well as promoted social media content and a downloadable report.
Platinum Jubilee Commemorative Coin NFT
OKX, one of the world’s largest crypto exchanges, wanted to make some noise during the Queen’s Platinum Jubilee weekend. The brand wanted to put its spin on the traditional commemorative coin by creating the world’s first NFT version.
Taking the recognised format of the daytime TV infomercial, we OKX’d it, complete with bad graphics, a suave presenter and our very own functioning 0800 number that people could call. The campaign then launched on LadBible for a full 24-hour takeover during the Jubilee weekend.
Accenture is a behemoth of an organisation, and over the past two years, I've worked on multiple projects with various clients across the business. I've helped concept creative ideas for high-profile thought leadership pieces and written for videos, web pages, social media and industry events. Here’s a few of my favourite pieces of work I've done during that time.
The Main Stage for Music Investment
ANote Music is a platform that allows people to invest in music royalties. They came to us looking for a complete messaging overhaul. Through a series of workshops exploring the business, its audience, and competitors, we created a new messaging framework for the brand built around a single idea – The Main Stage.
In the world of live music and festivals, the main stage is where the biggest and best acts come to play. People flock there because they know they’re about to experience something special. In the music royalty investment market, the same goes, ANote Music is the main stage. With its leading technology and platform, investors and artists use ANote Music because they know they're about to experience something far superior to anywhere else.
Limitations are rubbish.
Young people today feel more pressure than ever. They're plagued with self-doubt, anxiety and higher rates of depression. The Outward Bound Trust exists to help young people realise that they're more than they think. With a range of outdoor courses, they challenge young people to push themselves, achieve things they thought impossible, and create moments that positively shape and prepare them for the future.
The Idea:
At the Outward Bound Trust, we think limitations are rubbish. It's time to dump 'em. Litter our landscapes. Throw 'em somewhere rural. And bring back something better. Confidence and self-belief.
Brand creation
Spoka, a cloud telephony platform for small and medium-sized businesses tasked us with bringing their new brand to life. This entailed crafting a tone of voice and then implementing it across video, social media and a brand new website.
Rebrand launch film
DocProcess is a digital platform that helps internal business operations for companies run smoother. They came to us for a complete rebrand, and part of that entailed us creating a new film that clearly explains to businesses what it is they do.
Legal Education. Designed For You.
The College of Legal Practice is an online legal education provider. They came to us looking for a complete brand refresh built around a creative idea that highlighted their unique approach to online learning.
Meerkat Movies
From launching the latest Disney Pixar movies to creating Christmas social content, I worked across the whole Compare the Market account delivering creative concepts for various media channels.
Unlock the Terminal of Tomorrow Today
With Gatwick North becoming the new hub for all of EasyJet’s flights in the south of England, we had an opportunity to educate people on some of the amazing benefits you get travelling with EasyJet, in one of the main connecting train stations to Gatwick Airport; London Victoria.
Best together
Problem: For many consumers, Warburtons is just another brand of supermarket sliced bread like Hovis or Kingsmill. How can we make Warburtons stand out?
Solution: Sliced bread is seldom eaten on its own. We highlight how all your favourite bread condiments such as butter, jam, chocolate spread or baked beans deserve bread like Warburtons.
24hr
To celebrate the launch of the Night Tube on the Victoria and Central lines, Tesco wanted to open all of their stores along those lines for 24 hours. In a quick turnaround, we responded with a tactical campaign to announce the partnership.
