Amnesty International

Humanity Must Win

For the first time, Amnesty International was aligning under a single global idea – to fight back and resist the rising threat of authoritarianism.

We worked with Amnesty teams to develop a simple yet powerful message that’s globally understandable and infinitely adaptable – Humanity Must Win. Authoritarian practices continue to erode our freedoms, but for many of us, we still have and can make a choice. We can choose to resist.

To help bring this idea to life, we created a book to help Amnesty teams understand and apply the idea consistently and effectively wherever and whoever they are resisting against around the world.