Creative/Copywriter
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MSI

Signed Away

MSI Reproductive Choices provides contraception and safe abortion services to millions of women around the world.

As Donald Trump entered the White House for a second time, one of the executive orders he signed reinstated the Global Gag Rule, which represents a devastating attack on reproductive rights globally. MSI has never and will never sign the Global Gag Rule. As a result, they are set to lose $14 million in US funding, putting the lives of women at risk worldwide.

Running across OOH, print and digital in the UK and the US, we highlighted the devastating effect the Global Gag Rule has on reproductive rights while asking people to donate to help protect access to reproductive healthcare globally.