Principality Building Society

Try Saving

A rugby pun that got a bit out of hand. For the 2026 Six Nations, Principality Building Society wanted to take their previous year’s ‘Try Saving’ campaign to the next level – from a single poster to a complete takeover of Cardiff and the Principality Stadium.

Everything from the match day programme to local buses got the Principality Building Society 'Try Saving' treatment. A campaign and competition based on research with the Building Societies Association, which found that households with £2,000 in savings are 60% less likely to fall behind on bills.