Limitations are rubbish

Young people today feel more pressure than ever. They're plagued with self-doubt, anxiety and higher rates of depression. The Outward Bound Trust exists to help young people realise that they're more than they think. With a range of outdoor courses, they challenge young people to push themselves, achieve things they thought impossible, and create moments that positively shape and prepare them for the future.

The Idea: At the Outward Bound Trust, we think limitations are rubbish. It's time to dump 'em. Litter our landscapes. Throw 'em somewhere rural. And bring back something better. Confidence and self-belief.

We collaborate with local councils to brand rubbish trucks. A vehicle that young people see every day on their walk to school.